Flames Sports Announces New Apparel & Equipment Partnership with Gutsy Athletic

Flames Sports is excited to officially announce Gutsy Athletic as our new apparel and equipment partner!

As Flames continues to grow, we’re always looking for ways to improve the experience we provide our players, coaches, families, and fans. Our partnership with Gutsy Athletic gives the Flames community a local, full-service destination for team uniforms, custom apparel, fan gear, baseball and softball equipment, and more.

New Flames Baseball & Softball Online Stores

As part of the partnership, Gutsy Athletic will provide uniforms and apparel for Flames players while also offering new merchandise options for parents, families, and fans.

Our new online stores feature separate Flames Baseball and Flames Softball merchandise, making it easy to find gear designed specifically for your side of the program.

From shirts, hoodies, hats, visors, and other Flames apparel to custom team pieces, our goal is to continue expanding the selection available to everyone who wants to represent Flames Baseball and Softball.

More Than Just Apparel

One of the biggest advantages of our partnership with Gutsy Athletic is that they offer much more than uniforms and clothing.

Gutsy has a retail storefront located at:

2035 28th St SE EGrand Rapids, MI 49508

Players and families can shop for bats, gloves, bags, apparel, training gear, and other baseball and softball equipment all in one place.

Gutsy also has the ability to source products from many of the biggest brands in baseball and softball, including Wilson, Rawlings, Marucci, Easton, and more.

That means Flames families have a local resource whether they're looking for a new bat, replacing a glove, picking up a new equipment bag, or adding some Flames gear to the closet.

Custom Gear for Teams & Players

We're especially excited about the custom design capabilities Gutsy brings to our program.

Gutsy Athletic can create truly custom merchandise and apparel for individual Flames teams and players, opening the door for unique designs throughout the season.

Heading to a specialty tournament? Want commemorative gear for a big event? Looking for a unique team shirt, hoodie, jersey, or other piece that doesn't look like something pulled from a standard catalog?

Gutsy can help bring those ideas to life.

This gives our teams the opportunity to create specialty merchandise for tournaments, trips, team events, or simply because they want something different.

A Great Fit for the Future of Flames

Our move to Gutsy Athletic is another step in continuing to elevate the Flames experience both on and off the field. Having a local partner that can handle uniforms, apparel, custom designs, fan merchandise, and equipment gives our organization and families a tremendous resource right here in West Michigan.

We're excited about what's ahead and can't wait to see Flames players, parents, coaches, and fans sporting the new gear throughout the 2026–27 season!

Welcome to the Flames family, Gutsy Athletic!

🔥 Fuel The Fire.

Visit Gutsy Athletic online at:https://gutsyathleticstore.com/